diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 851ca9d..81c33f0 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -1,6 +1,8 @@
 workflow:
   rules:
-    - if: $CI_PIPELINE_SOURCE == "web"
+    - if: $CI_PIPELINE_SOURCE == "push" &&
+          $CI_COMMIT_BRANCH == $CI_DEFAULT_BRANCH &&
+          $CI_COMMIT_MESSAGE =~ /(?i)\bdeploy\b/
       when: always
     - when: never